I sell under Ex Work conditions. Why should we use an Embatuff?
Although the obligations and risks in the EXW incoterm fall entirely on the importer, the exporter's brand and quality should not be exposed. Ultimately, both parties would benefit or be harmed. A thermal blanket could be a solution to protect the cargo during transportation and prevent potential damage.
Obviously there is no obligation. However, it is worth while averting risks that could damage our product image in the destination country and its consequences. It is not easy or cheap to obtain clients that are later lost due to inappropriate transportation.
Importers are not always aware of the risks and they may take their eye off the ball in terms of sufficiently protecting cargo for transportation. Taking that into account, proposing the Embatuff solution to the client and including it in the invoice entails little effort.
The client will positively assess the proposal before putting its valuable cargo at risk.
